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It’s no secret that bespoke packaging is a critical component in solidifying brand image and identity. Research has shown that businesses who pay attention to their packaging notice at least a 30% increase in consumer interest. It’s not surprising, however, when you consider that it takes roughly 7 seconds for the average consumer to form an impression of a brand.
In this article, we’re exploring the power of bespoke packaging – outlining how it can enhance your brand image and help you to integrate your online and offline marketing.
Bespoke packaging can make the difference between customers opting for your product or service over a competitor’s. By adding a touch of creative flair and brand personality, you can instantly improve the receiver’s overall experience and ultimately, the opinion they hold of you. After all, you’re far more likely to remember a brand that delivered a perfectly packaged item over those who delivered a plain cardboard box.
Whether you’re sending a product to general consumers, a novelty Easter gift, or a university prospectus to budding academics, the aesthetic of your packaging can have a huge impact on the customer’s opinion of you. Done well, this can even lead to an increase in user-generated content.
The rise of Instagram Reels and YouTube has paved the way for a new trend called “unboxing”. And, it’s not just influencers who have jumped on this trend either. More and more people are taking to social media to show off their latest hauls and packages, helping to widen your online reach.
Bespoke packaging can be a great way to engage loved ones and colleagues too. At the height of the pandemic, we worked closely with the team at Karbon Homes to help develop and create 1,000 mailing cartons for their employees, as a gift to thank them for their hard work during the pandemic. Needless to say, the packages were well received and helped Karbon Homes maintain strong employee engagement, even at this difficult time.
If the marketing sphere has taught us anything in recent years, it’s that people are incredibly hyper-connected, and the buying journey is far from linear. Packaging is a great way to begin connecting all of these dots by integrating your online and offline marketing efforts.
Chances are, whatever is inside your bespoke package is going to a paying customer or someone who’s already shown a level of interest in your brand. Use this to your advantage by encouraging receivers to engage with you in a whole new way. You may want to include a QR code that links to an exclusive offer or a set of social media credentials to encourage people to engage with you across as many channels as possible. Not only does this help establish positive relationships, but it creates a complete users experience from start to finish.
Arguably one of the most important benefits of using bespoke printed material in your business is its ability to stand the test of time. Print’s potential to last physically is mirrored in its ability to then last in the minds of your audience and anyone who comes into contact with it, as a result.
Unlike a promotional email that might get lost in someone’s inbox or an online advertising campaign that gets scrolled past, printed materials act as a concrete method of marketing that leave an impression on the consumer.
As we’ve touched upon above, personalisation can be key to building a positive brand image. And, when you choose bespoke packaging from us, you have the freedom to build upon this and add even more personalised elements to your package.
Here at Statex, we’re always on hand to discuss your ideas. Maybe you want to digitally print letters to make them appear handwritten, or you want to include a well-designed, high-quality print product like a catalogue or postcard to further engage with customers – this could be used to showcase new or existing products, signpost events and offers, or even ask people to leave feedback – the possibilities are endless!
By working with us, you’ll also be safe in the knowledge that our team will work closely with you throughout the entire process, playing an active role in the research, development, testing, fulfilment, and mailing of each custom-created carton to ensure your every expectation is satisfied.
When it comes to how brands market their products, the importance of sustainability has increased dramatically over the past few years. Research shows that 74% of consumers are willing to pay more for sustainable packaging, and 68% associate plastic with ocean pollution and try to avoid it.
Incorporating sustainable printing practices into our services is part of what we do. Over the years, we’ve worked hard to ensure that we remain at the forefront of environmental responsibility within the printing industry and are proud to be one of the first printing companies to have been awarded the ISO 14001 Environmental Management accreditation.
Our combination of vegetable-based inks and chemical-free printing presses helps us not only reduce our environmental impact but provide better quality, eco-friendly print services to our clients. Whatsmore, we only use certified sources, making sure the products we use have been sustainably managed through the replanting of trees to further strengthen our eco-consciousness and in turn, yours too!
If you’re looking to incorporate bespoke packaging into your business model or marketing strategy, get in touch with Statex today and one of our experts can help advise you on the right solution for you.